“Everything is negotiable. Whether or not the negotiation is easy is another thing.”
― Carrie Fisher

Deal-making 101:

• Remember: People care more about not losing than they do about winning.
• Detach from your emotions, but give the other side emotional wins.
• The issue is never price. It’s value, confidence, delivery, or whatever, but not price.
• Say “no” without using the word “no.”
• Zero-sum games require losers. In a deal, everybody wins.