“Everything is negotiable. Whether or not the negotiation is easy is another thing.”
― Carrie Fisher
- Remember: People care more about not losing than they do about winning.
- Detach from your emotions, but give the other side emotional wins.
- The issue is never price. It’s value, confidence, delivery, or whatever, but not price.
- Say “no” without using the word “no.”
- Zero-sum games require losers. In a deal, everybody wins.